Before I even pick up my mouse, I always ask my clients to think about the logo they want. I doesn’t really matter what *I* want your logo to be, it’s ultimately for you and your company or project. A good designer doesn’t have a “style” but rather creates a style unique that reflects the type of company it represents.
Here’s where we start.Your brand –
In a nutshell, what does your company offer?
How did you come up with the name for company?
What do you want your logo to say about your company?
Give me three words – what feeling or message do you want your logo to convey to those who view it? In your industry –
What are your thoughts on the logos in your industry?
What logo designs appeal to you and why?
What logos do not appeal to you and why? Your logo –
What is the exact name you want to appear in your logo?
Would you like a logomark, a type-only solution or a hybrid?
Do you have any color palette or specific imagery in mind? A tagline you would like it to incorporate?
These questions shouldn’t take you long, and give me a really great idea on where to start!