The Company Lab (CO.LAB) is a nonprofit startup accelerator in the Chattanooga, TN area. They offer guidance for new entrepreneurs, from financing to accounting to marketing, with an eye towards creating success at every stage of the process.
Co.Lab doesn’t have an in-house designer, so WPC handles the visual side of things. “Will This Float?” is CO.LAB’s annual startup pitch competition, so for 2022 Wendy came up with this fun soda-themed concept. Other projects include a gift guide directing holiday shoppers to Chattanooga-based businesses and pop-up banners.